Engaging as a Strategic Plan

I had a conversation with a friend this week. He's a businessman and has a new product that he is ready to launch to the world.

In the midst of the conversation, Twitter came up. I noticed that he hadn't been tweeting from his personal account in the past, so I asked him about the account for his new product. I didn't even know he had one. 

I asked him "Have you been tweeting and engaging with people on Twitter yet from that account?" His response, "No. I don't know what to tweet. I need to have a strategic plan in place first."

And the violin playing begins. Here's the thing:

Don't let a strategic marketing plan that hasn't been written or implemented yet stop you from engaging with PEOPLE. 

At the end of the day, it's PEOPLE who invest in products and businesses that they love. To be honest, PEOPLE aren't thinking about how you strategically placed your tweet and tweeted it at a certain time because the volume on Twitter would be higher and how you keep up with social media trends and blah, blah, blah. 

Let me make something clear: I am in no way, shape or form saying that you should just hop on Twitter and tweet anything that pops into your head. That would be social media suicide. What I am saying is, having a Twitter account with no followers because you're waiting for that perfect time or perfect tweet to send out, is ridiculous. 

Don't let "marketing" overwhelm you and cause you to over think just talking to people. I may not have thousands and thousands of followers on Twitter, but every follower that I do have came from talking. The truth is, nobody wants you to tweet about your product all day, everyday. 

What they want to know is that you're human. Building relationships builds revenue. 

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